The effectiveness and success of a social media marketing campaign can be truly evaluated through relevant analytics and metrics. A social media marketing agency in OKC can use many different metrics and analytics to know the extent to which the marketing campaign has been successful in achieving its objectives. The relevance of social media analytics and metrics is important for social strategy, as they provide information into the real performance of the channel and how the target customers perceive the brand and its offering. Furthermore, the metrics are also critical for improving social media and online presence and may result in a more effective, powerful, and successful marketing strategy.
Important Social Media Metrics and Analytics
Social media marketing management in Oklahoma City may depend on analyzing and evaluating certain specific metrics important for the measurement of social media marketing campaigns. Below are the essential social media metrics that you should be analyzing and evaluating to measure the performance and success of your social media campaign.
Impressions
Social media marketing services in OKC evaluate the impressions obtained by a social media marketing campaign, which shows the number of users that were exposed to the content. Knowing the total impressions can help you know the extent of the spread of the advertisement on social media and the internet, and how you should be deciding your budget and future spending on advertisements. You can also know the number of impressions a social media marketing campaign has gathered over a period to know which type of content is resonating better with the audience. Measurement of impressions can differ. For instance, the number of times an advertisement is viewed on Facebook is its impressions. The number of times a user views a tweet on the social media networking website Twitter is its impressions.
Comments/Like
The number of likes or comments a social media ad has obtained helps to know the strength of interaction. This metric is important for measuring the engagement level of your social media campaign/advertisements and the overall strategy. The engagement rate is calculated by the formula given below.
Engagement Rate =(Total number of engagement/Total number of followers) x 100.
Lead generation
Social media is an effective tool for generating more leads for your business. You can create compelling content to attract your audience and present them with suitable opportunities, offers, and discounts on the Internet. Social media content can be evaluated for its success in generating business leads. Success depends on the analytics including conversion rates, lead quality, and web traffic, among others. Marketing may obtain different success in lead generation on all platforms. For instance, one business may generate more leads on Twitter than the other on Facebook. Thus, metrics related to lead generation also help to know which platform and social media networking website is better and more fruitful for social media marketing and revenue generation.
Conclusion
A leading social media marketing agency will help you create quality social media content (including videos, graphics, and images), and evaluate the success of your social media campaign at a very affordable cost. Reach out to a professional and expert social media marketing company to enhance your revenues, and to obtain maximum return on your investment for social media and digital marketing.
