Any firm must have a solid link-building strategy. However, finding time to perform effective prospecting and outreach can be challenging. Thankfully, many online tools can help.
Share Your Content on Social Media
Building links to your best onsite content can boost individual pages’ domain and page authority. It’s important to balance this strategy with other link-building activities, though. One high-quality backlink can outperform many low-quality ones, boosting your rankings while forwarding referral traffic. Use a tool to monitor and replicate your competitors’ backlinks when possible.
Reach Out to Influencers
You’ll get turned down more than embraced. But if you’re patient, personalize your outreach, and are selfless (as recommended by Backlinko), you’ll eventually see results. This approach involves finding influential bloggers, website owners, and public figures to leverage their audiences and authority. You can use an SEO link building service to find opportunities. You can also contact them through your personal and professional networks.
Create a FAQ Page
A well-designed FAQ page is a powerful tool that can help solve countless customer problems. It should be easy to navigate, logically structured and feature links to related content. Fashion retailers use large icons and smart categorization to make their FAQ page easy for customers to navigate. They also use their FAQ page to inform customers about shipping, sizing, fit and returns policies.
Create a Resource Page
A resource page is an excellent way to deliver value to your visitors. Articles, podcasts, webinars, and case studies are just a few examples of the numerous content forms that can be used to meet different learning preferences. Ensure the content you include is vetted and adds value for your visitors. Otherwise, your resource page may be perceived as spammy or self-promotional.
Create a Blog Post
A blog post can contain a lot of information. It must be set up so readers can easily explore and understand it. It can be done by using headings and subheadings. Pick a subject that appeals to your audience. For example, if your audience is interested in fixing leaky faucets, you might write a post about modern faucet setups.
Create a video
Videos are a great way to engage your audience and build brand awareness. However, creating a video takes time and effort.
To save yourself time, create a storyboard before recording. A storyboard is a visual guide that shows how different shots work together to tell your video’s story. The type of video you choose depends on the purpose of your content. For example, tutorial videos that target an external audience will need more professional polish than internal staff training or customer testimonials.
Create a podcast
A podcast is a great way to attract audiences. However, it would help to be clear on your episodes’ motives and topics. Choose a topic that’s captivating to your audience. It could be a trending topic, something relatable or even one of the pain points. Ensure your episodes have compelling descriptions using relevant keywords to increase discoverability—also, guest on other podcasts to gain exposure and expand your audience.
Create a guide
Guides are a great way to prove your expertise and earn links to boost domain and page authority. They’re also effective lead magnets that can help move prospects from the consideration to the decision stage of the funnel. Look for broken links using a tool. These tools will display a list of referring domains for any page on the web.
Create a glossary
Ensure you can access a platform or tool to create and manage your business glossary. You’ll need to set up processes to add new terms and definitions and track changes over time. On the Create Term page, enter the term and its meaning. Note that you should capitalize the word only if it is normally capitalized in your field of study.
Create a tool
Resource pages are great for building links because they pass domain and page authority to the page they link to. It’s important to build links to multiple onsite pages to diversify the opportunities for publishers to link to you. Use link-checking software to identify broken links on other websites that you might approach about linking to your resource page.
