When it comes to trade show displays, first impressions are everything. Make sure yours is great with an interactive booth inviting attendees to engage with your brand.
Portable trade show exhibits for businesses promote the same information as conventional commercials and marketing techniques, making them ideal for B2B industry events and direct consumer conventions.
Brand Awareness
Brand awareness is critical to attracting visitors to your trade show booth. It also helps establish a solid base for long-term customer loyalty. Ensure that all your trade show marketing materials — from the floor to the giveaways — are unmistakably tied to your brand theme to create brand recognition.
Attendees at industry trade shows are primarily business-to-business decision makers — founders, CEOs, buyers, presidents, team leaders, and department heads — who have a lot of influence in their companies. They want to be convinced that your company has a unique approach to a problem, which will make their lives easier, faster, or cheaper.
Getting the attention of business leaders at your trade show display is a great way to grow your customer database. Offer incentives for them to sign up for your newsletter, follow you on social media, or even purchase your products.
Incorporating experiential marketing techniques is another way to build brand awareness at a trade show. Step-and-repeat banners, for example, are a subtle experiential marketing method that trade show attendees can enjoy taking group photos and selfies in front of. Alternatively, you could incentivize photo-taking and sharing by tagging your trade show marketing materials with a custom hashtag for the event (#yourcompanyname) to increase social media visibility. Test your messaging with targeted surveys at your booth to better understand how attendees perceive your brand and their buying intent.
Increased Leads
A trade show booth is a great place to meet potential customers in person, and that is often the starting point of conversations that lead to sales. Ultimately, the leads generated from these interactions can yield a high return on investment for your company.
To maximize your chances of converting prospects into buyers, generate leads well before the event begins. Consider running a social media campaign, an email marketing campaign, or even a press conference to generate buzz around your presence at the event. This will help your brand stand out and drive more attendees to your exhibit.
Train your team to capture and engage with leads in person, over the phone, or online at the show. Set clear goals for your team to achieve at the event, such as talking to X amount of new prospects or booking X number of follow-up meetings post-show. These goals will help you determine how successful the event was for your business and help your team stay focused.
Lastly, choose the correct trade show display for your needs. The proper portable trade show balances form and function to create the attention-grabbing presentation you need. Whether you’re going for an ultra-sleek pop-up display or a panel modular system, be sure to take the time to shop around and find the best option for your business and budget.
Increased Sales
A significant objective of trade shows is generating sales leads; the correct display can help your company achieve this goal. The key is a display that is eye-catching and informative, leaving prospects with an impression of your brand.
Modular trade show displays can add a stylish edge to your booth when designed in line with your company’s unique branding and aesthetics. They are durable and can be reconfigured to fit your needs, so you don’t have to worry about the booth falling apart over time. They can also be augmented with technologies like augmented reality and artificial intelligence to improve engagement with your attendees.
Another benefit of trade shows is that it’s a great place to network with other businesses in your industry. This opens collaboration opportunities to boost your business’s reach and revenue. It also lets you stay up-to-date on your field’s latest developments. By attending other companies’ booths, you can observe their product displays and engagement tactics to see what you could adopt for your event.
Lastly, trade shows allow you to give away free products and giveaways. This is a great way to attract people to your booth and keep them there longer than they would have stayed without a reward. This is especially important when converting attendees into paying clients after the event.
Increased Traffic
You want to attract the right traffic when attending trade shows. People who are interested in your business and can yield a return on the investment you make at the event. A well-crafted and eye-catching trade show display can help you do just that.
Whether you’re looking to engage attendees with product demos, provide helpful resources, or have fun, creating an environment that will entice and retain attendees is critical to your success. It is also essential to have staff available to greet visitors, scan their badges, direct them to areas of interest, or answer questions.
Since attendees have a short attention span, ensure your in-booth presentations are concise and informative. Incorporate videos, graphics, and sound to keep attendees engaged and at your booth.
The location of your booth on the show floor can also affect how much traffic you generate. Those booths near the entrance get more traffic from those entering the hall. This is one of the reasons why trade show organizers place more expensive booths closer to the door.
A custom-built trade show display will visually define your brand and set you apart from the competition. Choose a design that aligns with your trade show strategy, fits your budget, and is easy to set up.
