Instagram has become a powerhouse for businesses, with over a billion users and a staggering 90% of them following business pages. To successfully engage and sell to this massive audience, it is essential to learn from the top brands on Instagram.
In this article, we will explore the brands with the most real Instagram followers and how they captivate millions with their powerful social media strategies.
Key Takeaways:
- Instagram is a vital platform for businesses to reach and engage with their target audience.
- Top brands on Instagram have mastered the art of creating compelling content and building a loyal following.
- A strong presence on Instagram can significantly increase brand awareness and attract new customers.
- Successfully marketing on Instagram requires creativity, strategic planning, and staying up-to-date with the latest trends.
- By studying and implementing the strategies of top brands on Instagram, businesses can improve their own social media marketing efforts.
The Power of Instagram for Marketing
With 25 million businesses and over two million advertisers on Instagram, competition is fierce. To stand out, brands need to be creative and far-sighted in reaching and convincing the Instagram audience.
Instagram offers a platform for brands to showcase their products, engage with their audience, and drive sales. It has become a crucial tool in any marketing strategy, helping brands to increase brand awareness, reach new customers, and build a loyal following.
Don’t just take our word for it, let’s take a look at some impressive statistics:
| Statistics | ||
| Total Users | 1 billion | 2.8 billion |
| Active users | 500 million | 2.45 billion |
| Business accounts | 25 million | 200 million |
| Brands using advertising | 2 million | 10 million |
As we can see, Instagram has an extensive user base and a high level of brand activity, making it an ideal platform for marketing your business and products.
Best Marketing Instagram Accounts
When it comes to marketing on Instagram, there are several brands that stand out with their engaging content and large Instagram following. These brands have successfully tapped into the power of social media and influencers to create a strong presence on the platform. Let’s take a closer look at some of the top marketing Instagram accounts:
1. Shopify
With almost 500k engaged followers, Shopify is a prime example of how to effectively use Instagram for marketing. They showcase inspiring customer stories, provide valuable insights and motivation through lifehacks, and offer valuable resources for businesses looking to succeed on the platform.
2. Brit + Co
With 302k followers, Brit + Co focuses on colorful and trendy content that resonates with their target audience. Their visually appealing posts cover a variety of topics, from fashion and beauty to DIY projects and home decor. They have created a community of aspiring creatives and provide inspiration for their followers.
3. Huge Inc.
Huge Inc. has managed to gather a following of 105.2k users through their high-quality visual content and funny pics. They capture their audience’s attention with visually striking images and humorous captions, making their brand stand out in a competitive Instagram landscape.
4. Mother London
Mother London promotes its projects and design perspectives, attracting 75.4k followers. They showcase their creative work and share behind-the-scenes insights into their process. By sharing their unique design perspectives, they establish themselves as a thought leader in the industry.
5. MOE Assist
With 19k followers, MOE Assist provides creative content ideas specifically tailored for small businesses. They offer valuable tips and strategies for leveraging Instagram to grow a business and engage with customers. Their content resonates with their target audience, making them a go-to resource for small business owners.
These marketing Instagram accounts have successfully built a strong brand presence on the platform by understanding their audience, creating visually appealing content, and engaging with their followers. By following their strategies and taking inspiration from their success, other brands can also harness the power of Instagram marketing to grow their business.
Best Design Brands on Instagram
Instagram is not only a platform for visual inspiration but also a hub for design enthusiasts to discover unique and creative brands. From showcasing the work of independent designers to sharing design tricks and tips, these top design brands on Instagram have captivated millions of followers with their stunning visuals and innovative approaches. Let’s explore some of the best design brands on Instagram:
Etsy
Etsy, with 2.2 million followers, is an online marketplace that brings together talented independent designers and creators. With a focus on authenticity, Etsy showcases a wide range of handmade and one-of-a-kind products, from jewelry and home decor to art and fashion. Their Instagram feed is a treasure trove of inspiration, featuring beautifully styled product images and behind-the-scenes glimpses into the creative process.
West Elm
With 2.2 million followers, West Elm is a home furnishings and decor brand known for its modern and stylish designs. Their Instagram feed is a visual feast, with high-quality images showcasing their latest collections and inspiring interior design ideas. West Elm also encourages user-generated content, inviting their followers to share photos of their beautifully styled spaces using the hashtag #MyWestElm.
IKEA
IKEA, with 2.1 million followers, is a household name in the world of design and home decor. On Instagram, IKEA goes beyond showcasing their products and provides instructional content and design inspiration to their followers. From clever storage solutions to small space hacks, their feed is filled with practical tips and ideas to make the most of any living space. Each post also includes links to the corresponding product pages, making it easy for followers to shop their favorite IKEA items.
Farrow & Ball
Farrow & Ball, with 885.2k followers, is a British paint and wallpaper brand that specializes in creating rich and unique colors. Their Instagram feed is a visual delight, featuring beautifully designed spaces that highlight the transformative power of their paint and wallpaper. Farrow & Ball also shares design tricks and tips, helping their followers bring their own design visions to life.
1stdibs
With 571.2k followers, 1stdibs is an online marketplace for one-of-a-kind furniture and design objects. Their Instagram feed is a curated collection of stylish interiors, featuring a diverse range of furniture and decor pieces. What sets 1stdibs apart is their use of image carousels to tell stories about their featured items, allowing followers to get a closer look and learn more about the design process.
Best Food Brands on Instagram
When it comes to Instagram, food brands have found the perfect platform to tantalize taste buds and engage with their audience. These top brands on Instagram have mastered the art of creating visually appealing content and unique positioning to capture the hearts of millions of followers.
Wendy’s
With 1 million followers, Wendy’s knows how to entertain its audience with mouthwatering food layouts and clever, witty captions. From their iconic square-shaped burgers to their delectable Frosties, Wendy’s keeps its Instagram feed as enticing as its menu.
Ben & Jerry’s
Ben & Jerry’s, with 945.6k followers, takes its ice cream game to the next level on Instagram. The brand showcases its delicious frozen treats in extraordinary scenery, creating an irresistible visual experience. But the real cherry on top? Ben & Jerry’s clever and funny captions that bring a smile to your face with every scroll.
Shake Shack
With 693.2k followers, Shake Shack understands the power of user-generated content. This food brand encourages its followers to participate by sharing their own pictures of Shake Shack’s delicious burgers and shakes. And as if that wasn’t enough to make your mouth water, Shake Shack has even been known to feature adorable puppies in their posts.
| Food Brand | Instagram Followers | Distinctive Feature |
| Wendy’s | 1 million | Creative food layouts and witty captions |
| Ben & Jerry’s | 945.6k | Showcasing ice cream in extraordinary scenery and using funny captions |
| Shake Shack | 693.2k | Sharing user-generated pictures and featuring puppies |
Best Fitness Brands on Instagram
When it comes to fitness brands on Instagram, two names stand out with their massive following and impactful content: Nike and the NBA. These brands have harnessed the power of Instagram to connect with their audience, inspire action, and stay relevant in the ever-changing fitness industry.
Nike, with a staggering 191+ million followers, uses its Instagram platform to inspire through the stories of athletes and the iconic message of “Just Do It.” From captivating images of athletes in action to motivational quotes, Nike’s content taps into the passion and determination of its audience, encouraging them to push their limits. But Nike’s success goes beyond just content creation – the brand has successfully built a community of loyal followers who not only engage with their posts but actively participate in challenges, share their own fitness journeys, and create a sense of belonging.
The NBA, with 62+ million followers, keeps fans up to date with games, highlights, and throwback photos. From jaw-dropping dunks to buzzer-beater shots, the NBA’s Instagram feed is a treasure trove of basketball excitement. By sharing behind-the-scenes moments, unique stories, and engaging content, the NBA has built a passionate community of fans who eagerly await their daily dose of basketball action.
These fitness brands understand the importance of using Instagram as a platform to connect with their audience on a personal level. By showcasing the dedication, passion, and thrill of sports, they inspire and motivate their followers to adopt a healthier lifestyle, chase their dreams, and embrace the power of fitness.
Best Fashion Brands on Instagram
When it comes to fashion brands on Instagram, there are a few top contenders that have mastered the art of engaging their audience and building a loyal following. Let’s take a look at two of the most popular fashion brands on Instagram: Victoria’s Secret and Marvel.
Victoria’s Secret, with over 76 million followers, knows how to leverage influencer marketing and seamlessly integrate advertisements into their feed. The brand understands the power of influencers and the growing trend of online shopping. Their feed is filled with stunning images of their models and products, creating an aspirational lifestyle that appeals to their target audience. They also collaborate with popular fashion influencers, reaching a wider audience and increasing brand visibility.
Marvel, on the other hand, has amassed a following of over 59 million by engaging their followers and building a community. They repost content from creators and inspire their fans to create their own content related to the Marvel universe. By showing appreciation for their fanbase and encouraging user-generated content, Marvel has built a loyal and active community that feels connected to the brand.
Both Victoria’s Secret and Marvel understand the importance of storytelling in their Instagram strategy. They use captivating visuals, intriguing captions, and relatable content to create a sense of connection with their followers. This has resulted in a strong and engaged fanbase that eagerly awaits their latest updates.
Top Fashion Brands on Instagram
| Brand | Followers |
| Victoria’s Secret | 76+ million |
| Marvel | 59+ million |
Best Travel Brands on Instagram
When it comes to travel inspiration on Instagram, there are two brands whose content stands out from the rest. National Geographic, with a whopping 283+ million followers, takes their audience on a journey through the depths of space and celebrates the diverse and breathtaking natural beauty of our planet. Their storytelling expertise and educational yet entertaining content have captivated millions worldwide.
Another travel brand that has mastered the art of engaging their audience is FC Barcelona, boasting an impressive 104+ million followers. Through the use of Instagram Reels, they provide their fans with an exclusive and behind-the-scenes look at the team. FC Barcelona understands the power of visual content in creating a connection with their followers and takes them on unforgettable journeys, both on and off the field.
Followers Count Comparison:
| Brand | Followers Count (in millions) |
| National Geographic | 283+ |
| FC Barcelona | 104+ |
These top travel brands on Instagram have proved that compelling visual storytelling combined with captivating content can create a loyal and engaged follower base. Whether it’s exploring the wonders of our planet or getting an exclusive glimpse into the world of sports, these brands have harnessed the power of Instagram to take their audience on extraordinary journeys.
Best Entertainment Brands on Instagram
Instagram, with 457+ million followers, leads by example and highlights influential users who inspire others to interact with the platform. This brand showcases the power of user-generated content and encourages its followers to make the platform their own. Marvel, with 59+ million followers, dominates pop culture and connects with its devoted fandom through captivating content. These brands understand the importance of engaging with their audience and creating a sense of belonging.
Notable Entertainment Brands on Instagram:
| Brand | Followers |
| 457+ million | |
| Marvel | 59+ million |
As evident from the table above, Instagram and Marvel are leading the way as top entertainment brands on Instagram. With their massive followings, they showcase how effective social media can be in capturing and engaging with a dedicated audience.
“Instagram allows us to showcase the creativity and talent of our users, making it a platform where everyone can be an entertainer and inspire others. Our focus on user-generated content amplifies the power of storytelling and fosters a sense of community among our followers.” – Instagram
Marvel, on the other hand, has leveraged its strong presence in pop culture to build a devoted fanbase on Instagram. With captivating content, they connect with their followers, keeping them engaged and excited about upcoming releases and events.
These entertainment brands on Instagram have successfully tapped into the power of social media, using it to create meaningful connections with their audience and elevate their brand presence in the digital space. Through their innovative strategies and engaging content, they have proven themselves as leaders in the entertainment industry.
Conclusion
Instagram has revolutionized brand marketing by providing a powerful platform for showcasing products, building communities, and engaging with audiences. The top brands on Instagram have gained a massive following through their exceptional strategies and tactics, offering valuable lessons for other businesses seeking success on this social media platform.
The key to achieving top brand status on Instagram lies in the ability to create compelling and creative content that captures the attention of users. Successful brands leverage storytelling techniques to connect with their audience on a deeper level, leaving a lasting impression and forging strong relationships.
Building a community is another vital aspect of a successful Instagram strategy. By fostering a sense of belonging and encouraging user-generated content, brands can create a loyal and engaged following. This not only boosts brand awareness but also creates brand advocates who can amplify the brand’s message.
With the right Instagram strategy, businesses can tap into the immense potential of this platform. By studying the top brands on Instagram and implementing similar tactics, businesses can increase their followers, boost their brand presence, and drive sales. Instagram is a game-changer in the world of social media marketing, and with the right approach, brands can unlock its full potential.
