NetSuite partners offer strength in numbers and a clear path to all your ERP needs. From implementation to support and beyond, they are there for you every step of the way.
They have in-depth knowledge of the cloud ERP system and can tailor it to your business model. This enables you to leverage the system’s full functionality and achieve maximum ROI.
Partner Relationship Management (PRM)
Adding a new partner to your channel requires much time and energy. You’ll want to give them all the assets they need to succeed, including marketing materials, collateral, and templates to streamline their processes. In addition, you’ll want to provide them with access to any training resources that can help them grow their business with your solution.
This is especially important because a successful partnership is more than a one-time endeavor; it’s a continual feat. As the digital transformation continues at breakneck speeds, partners are becoming an essential source of value for customers. Rather than relying on traditional siloed partnerships, businesses are turning to ecosystem-driven approaches to expand their reach and deliver more value to customers.
PRM tools have become essential for managing these ecosystem-driven partnerships. They allow you to centralize data and create powerful, collaborative experiences for your partners, enabling them to build trust, increase sales and revenue, and improve customer experience. These tools include unique tracking links, partner portals, centralized management of deal registration, sales support and training, lead distribution, MDF management, marketing automation, and more. By leveraging these capabilities, you can cultivate an educated, enabled, and productive channel that dramatically expands your market opportunities.
Partner Education
Education is the bedrock of any successful partner program, like the Netsuite partner program. With it, new partners may take a long time to produce revenue, and their messaging and branding may match yours. It also ensures that different partners are consistently speaking about your product.
Education needs will vary based on the products, industry, and job roles your partners are using and supporting. Some might need detailed product training, while others might want broader, more general insights into how to best market and sell your solutions. Regardless of the learning content, you must make it easy to distribute through branded portals that are mobile-friendly and accessible across devices. This also makes tracking engagement easier and incentivizes participation with rewards like badges, certificates, and access to new partner tiers.
You must regularly source feedback from partners on your educational initiatives and make improvements as necessary. This includes evaluating the business KPIs you established at the program’s start, including how much the partners generated net new revenue. It’s also important to consider how the program evolves over time and whether you need to refresh its materials. For example, if you launched a product webinar, it may be time to update that resource with the latest product features or release dates.
Partner Marketing
Partner marketing involves collaborating between two or more brands to promote their products or services. This type of marketing can take on a variety of formats, from co-branded content pieces to shared advertising campaigns. This type of marketing aims to reach a wider audience and increase brand awareness.
Often, partnerships are based on mutual benefits, such as a reduced investment in marketing efforts or the ability to offer more robust product features. This is a potent tactic for companies wanting assistance to reach their expansion objectives.
In addition to sharing resources, partners can help each other generate sales leads and potential customers.
Setting clear and measurable goals for both parties is essential when implementing a partnership. This will ensure the collaboration is successful and productive and allow you to assess its impact on business goals. Joint traffic metrics are a great way to gauge how well your relationship works. These may be monitored with the help of programs like Google Analytics. Another metric to consider is lead generation, which can be assessed through unique landing pages and email signup forms.
Partner Support
Providing ongoing support for NetSuite customers is a core aspect of the program. This support includes answering questions about how to use the product, troubleshooting, and more. Access to the SuiteAnswers knowledge library, which has numerous answers to commonly asked questions and solutions to common issues, is another feature it offers. Additionally, the Support Center provides a community forum where users can collaborate and share ideas. Support resources are updated with new content regularly, including release notes and enhancements to the NetSuite software.
Dedicated NetSuite partners often provide strategic guidance in addition to technical assistance info portals. For example, they may help clients optimize the capabilities of their NetSuite ERP system by incorporating industry-specific functionality. They can also assist with migrating large amounts of data from old systems, eliminating the risk of losing important information in the transition process. Moreover, they can reassure that NetSuite is the last ERP system the client will ever need.
Lastly, NetSuite partners can facilitate human resource management (HRM) integration. This capability streamlines manual data entry, increases accuracy, and elevates employee experience. Furthermore, it can reduce the time spent on administrative tasks so that HR and accounting professionals can focus more on strategic initiatives. It can also support real-time collaboration and communication among business partners by establishing a conduit to flow lead, sales, and customer information.
